Privacy Policy

INFORMATION ON PRIVACY POLICY pursuant to EU Regulation no. 679/2016 (“GDPR”) and Legislative Decree no. 196/2003 as amended by Legislative Decree 101/2018

About us

Our web address is:

This Policy applies to all activities of collection and subsequent processing of Personal Data through our website (“Site”) owned by Motherland Food Srl: the social media pages linked to it and more generally, all of the following activities described in this Policy.

This information (hereinafter “Information”) is made in accordance with EU Regulation 679/2016 and the subsequent national adaptation legislation (hereinafter, overall “GDPR”) and describes how the company identified in the following paragraph collects and processes Personal Data (The term “Personal Data” means all the categories of data referred to in point 3 below, jointly considered) of users or customers.

The Information – may be amended, supplemented or updated periodically, also in consideration of any changes to the applicable legislation or provisions of the Guarantor for the Protection of Personal Data. Substantial changes and updates to the Policy will be brought to the attention of interested parties as soon as adopted by updating the link to the Privacy Policy in the footer of the Site. Interested parties are invited to regularly consult this Policy to know the latest updated version so as to be always informed about the way of collection and use of their Personal Data. In case of changes that significantly affect the rights of the registered user, the latter will be informed by e-mail and the communication will be made with reasonable notice. Motherland Calabria International Food Srl (hereinafter “Motherland Food”) is the holder of the processing of Personal Data and pays the utmost attention to the security and confidentiality of Personal Data processed in the performance of its activities. Activities shall include: – management of e-commerce activities carried out through the Website (management of the purchase of products and related activities); – management of the Site (e.g. management and development of the Site and services for users, including the management and operation of cookies);

What personal data about you can be collected

When visitors browse our site, we collect the data shown in the purchase form in addition to the IP address of the visitor and the string of the user agent of the browser to facilitate spam detection.

As part of its activities described above, Motherland Food may collect the following categories of Personal Data concerning you: – Contact details – name, surname, address, telephone number, e-mail address and any other data you voluntarily provide on the Sites to proceed with online orders and to register. – demographic data and interests – data describing your demographic characteristics or habits, such as date of birth, age or age group, gender, geographical origin (postal code/ZIP code), preferred products, hobbies and interests and information about family or lifestyle. – Payment information – information about your purchase and payment (e.g. credit/debit card number, IBAN). Such data will be processed to the extent necessary in case of periodic payments, and if you have not opposed to the processing by changing your settings from “My Account” of the Sites, from the section “Payment Methods” saved for subsequent purchases. – Use of the website – information about how you use the Website, open or forward the communications of, including information collected through cookies (you can find our cookie policy at the following address: Cookie policy that regulates the details); – Data provided by third parties (eg: postal service companies, couriers, data entry companies) – all Personal Data that Motherland Food Srl receives from other sources to perform its services. – Social Log-In – information about your social account as well as other data you provide to the Social Network used to log-in to the Site (, which can be communicated based on the privacy preferences that you have set on that Social Network. Motherland Food Srl will not normally process Personal Data concerning personal beliefs, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health information, sexual life or sexual orientation (hereinafter “Particular Categories of Data”). In case it is necessary to process the Particular Categories of Data, Motherland Food Srl undertakes to process such data in accordance with the applicable legislation. The legal basis for such processing is, as a rule, the fulfilment of a legal obligation, it being understood that Motherland Food Srl will ask for your explicit consent if there is no concrete legal obligation for the processing of such Data.

How we collect your personal data

Motherland Food Srl may collect and process your Personal Data, according to their respective activities, according to the following methods: – if you register with the Website or if you register via apps, social networks or other websites linked to the Website owned by Motherland Food Srl ; – whether you are shopping online on the Website; – if you subscribe to the newsletter of the Site or other sites, or individual stores where there are products branded “Vitùlia. Italians of origin”; – if you contact Customer Service; – if you provide your Personal Data in physical shops (e.g., as part of promotional activities, premium events, in connection with participation in events, fairs, requests for information, subscriptions to loyalty programmes, etc.). – if you upload images to the social media pages of the site. ( Unless they include embedded location data (EXIF GPS).

If you provide Personal Data on behalf of someone else, you must always make sure, in advance, that the interested parties have read this Privacy Policy and have given consent where necessary. We ask you to help us keep your Personal Data up to date, informing us of any changes.

Mandatory or optional nature of the provision of data and consequences of any refusal to provide data

The Personal Data required for registration on the Site or identified with an asterisk in the forms related to the various activities are necessary to allow the registration itself, as well as the data required to allow you to use the functionality of purchase and/ or booking and/ or order online or for the provision of the specific service requested. Unnecessary Personal Data is not identified with an asterisk in the various forms and may not be returned without any consequence. If you leave a comment on our site, you can choose to save your name, email address and website in cookies. They are used for your convenience so that you do not have to re-enter your data when you leave another comment. These cookies will last for a year.

If you visit the login page, a temporary cookie will be set to determine whether your browser accepts cookies. This cookie does not contain any personal data and is deleted when you close your browser.

When you log in, different cookies will be set to save your login information and your screen display options. Access cookies last two days while cookies for screen options last one year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the access cookies will be removed.

The articles on this site may include embedded content (such as videos, images, articles, etc.). The content embedded by other websites behaves in exactly the same way as if the visitor had visited the other website.

These websites may collect data about you, use cookies, integrate additional third-party tracking and monitor your interaction with it, including tracking your interaction with the embedded content if you have an account and are connected to those websites.

For what purposes your personal data may be used

Motherland Food Srl may process your Personal Data for one or more of the following purposes and on the basis of the legal basis from time to time indicated. A) Fulfillment of purchase orders made through the Site and activities related to the management of orders (e.g.: providing e-commerce services, customer support for sales and after-sales, communication with the customer on the status of the order, receiving his requests for information regarding the products purchased, payment management, reports, home delivery and/or collection by you at the agreed point of sale, etc. ); and to ensure the proper fulfilment of legal obligations. Your contact details and payment information may be processed by Motherland Food Srl in order to process your order by filling out the appropriate form on the Sites. Prerequisite for processing: execution of a contract to which the data subject is a party and fulfilment of the legal obligations related to that contract. The conferral is mandatory to fulfill your order; in default we will not be able to proceed. B) Registration to the Site, also through the Social Log-In system – to simplify the registration operations using the information already made to your Social Network. Motherland Food Srl may process the Contact Data to allow you to complete the registration process on the Site and to allow you to access your Personal Area in order to: (i) download from your Personal Area documents relating to the services you have purchased; (ii) implement other requests made through the website. Registration to the Site may take place, where you decide voluntarily to use it, also with the Social Log-In mechanism. In this way you will not have to enter the data necessary for registration (such as contact details), which will be communicated by the Social Network through which the Log-In is carried out. Please note that in this case the Data Controller may process the data of the Social Log-In, that is, not only those relating to your social account but also any other personal data that may be made visible according to the preferences you set or according to the privacy policy of the same Social Network. We therefore invite you to read the privacy policy of your social network, also for further information about these preferences. Prerequisite for processing: fulfilment of contractual obligations, to allow you to register on the Site, it being understood that you are not obliged to use the Social Log-In to complete the registration. C) Account management in case of registration to the Sites for the use of the related services The use of the Site does not require the creation of a personal account; however, to access certain pages reserved for registered users, you must create one and become, in this way, a registered user. The Personal Data you provide may be processed by Motherland Food Srl for the management of your personal account on the Site. Prerequisite for processing: execution of pre-contractual measures requested by the data subject and execution of a contract to which the data subject is a party. The conferment is mandatory for the creation and management of the account; in default we will not be able to give you course. D) Adhere to and implement loyalty programmes established by Eataly (ex. cash-back) and/or to the agreements signed between Motherland Food Srl and the various bodies (both public and private) necessary to take advantage of the related premiums and/or discounts related to these programs and/or agreements. Your contact details and payment data may be processed by Motherland Food Srl for the purpose of managing loyalty programs and/or to adhere to the conventions mentioned above that allow you to take advantage of the relevant prizes and/or discounts related to these programs and/or conventions. The conferral is mandatory to allow participation in such programs and agreements. Prerequisite for processing: execution of a contract to which the data subject is a party and fulfilment of the legal obligations related to that contract. The conferment is mandatory to implement the aforementioned loyalty programs; in default we will not be able to run. E) Marketing activities With your express consent, your contact data may be processed by Motherland Food Srl for marketing and advertising purposes, also personalized after analysis of your choices, habits and purchasing preferences, using email, SMS and other massive messaging tools, etc. or traditional means of contact (for example, paper mail, telephone call with operator) or for market research and statistical surveys. Prerequisite for processing: the consent of the data subject. Failure to give consent to marketing activities does not affect contractual relations. Consent may be revoked at any time by means of the contacts listed below in the section “Your data protection rights”. The user can also change or enrich at any time their preferences through the special drop-down menu “Newsletter” on or in the section “My account” on expressing its consent to be contacted about offers on specific stores, or products of interest. F) Statistical analysis, service improvement and protection of legitimate interest Motherland Food Srl may use, where possible also in aggregate and anonymous form, your Personal Data, including those relating to the use of the Site, your choices, habits and purchasing preferences, the geographical area of reference, the level of expenditure incurred, active services, frequency of use for internal purposes of statistical research and improvement of the services offered, as well as for customer care and customer satisfaction, complaint management, administrative and accounting management, etc. Prerequisite for processing: the legitimate interest of Motherland Food Srl. Within the limits of the provisions of art. 21 of the GDPR, you have the right to object to the processing of personal data concerning you carried out by Motherland Food Srl for the pursuit of your legitimate interest. The request for opposition should be addressed to the following address: Your Personal Data will not be used to profile you for commercial and marketing purposes, except for your prior consent collected pursuant to the provisions of point E) above. Only in this case can the described profiling activity be carried out also for the sending of personalized commercial communications referred to in the previous point E). G) Defence of rights in judicial, administrative or out-of-court proceedings and in disputes arising in connection with the services offered Your Personal Data may be processed by Motherland Food Srl to defend its rights or act or even make claims against you or third parties. Prerequisite for processing: legitimate interest of Motherland Food Srl in the protection of its rights.    

Motherland Food Srl uses appropriate security measures in order to improve the protection, security, integrity and accessibility of your Personal Data. All of your Personal Data is stored on our secure servers (or suitably stored paper copies) or on those of our suppliers, and is accessible and usable according to our standards and our security policies (or equivalent standards for our suppliers).

Who we share your personal data with

Your Personal Data may be accessed by other companies that cooperate with Motherland Food Srl – meaning all the companies with which directly or indirectly Motherland Food Srl has in place collaboration relationships or agreements for the necessary activities carried out by Motherland Food Srl, as well as external consultants and suppliers such as: entities operating for the maintenance and updating of the Site, cloud service providers, IT providers or hosting providers, tax and legal consultants, etc. appointed, if they do not act as independent data controller, as data processors. In addition, where required, Your Personal Data and information about transactions carried out and other activities carried out through the Site may be made available to the authorities and the judicial police in compliance with procedural rules or other administrations of the State where expressly requested.

If you request a password reset, your IP address will be included in the reset email.

How long we keep your data

Motherland Food Srl stores your personal data only for the time necessary to achieve the purposes for which they were collected or for any other legitimate related purposes. Your personal data that are no longer needed, or for which there is no longer a legal basis for its storage, will be anonymized irreversibly or destroyed securely. Below we report the conservation times in relation to the different purposes listed above: to. Fulfillment of purchase orders formulated through the Site and activities related to the management of orders: for 10 years from the date of purchase in accordance with the ordinary contractual prescription. b. Account management in case of registration to the Site for the use of the related services: 3 years from the date of the last service provided to the user or, in case of inertia, 3 years from your registration to the Sites. c. Adhere to and implement the loyalty programs established by Motherland Food Srl and/or the agreements signed with the various bodies (both public and private): 10 years from the date of use of the program or the agreement by the user. d. Marketing activities to provide promotional offers, even personalized: Personal Data processed for this purpose may be stored for 3 years from the date on which Motherland Food Srl obtained your last expression of willingness to receive commercial communications (except for your withdrawal formulated before). Where the Personal Data are processed for marketing purposes, even personalized, as part of a loyalty program, the Personal Data will be stored for the entire duration of participation in the loyalty program (including any renewals, without prejudice to your right to object). e. Defend your rights in the course of judicial, administrative or out-of-court proceedings, and in disputes arising in connection with the services offered: for 10 years from the end of the judgment with the passage of the relative decision or from the transaction and/or agreement.

Please note that if you leave a comment, the comment and its metadata are stored indefinitely. This is how we can automatically recognize and approve any subsequent comments instead of keeping them in a moderation queue.

For users who register on our website (if any), we also store the personal information they provide in their user profile. All users can view, edit or delete their personal information at any time (except their username that they cannot change). Website administrators can also view and edit this information.

Transfer of data to non-EU countries

Motherland Food Srl may transfer your data to countries that do not belong to the European Union (EU) or the European Economic Area (EEA) (hereinafter “third countries”) whose data protection laws may be of lower standards than those of the EEA. In the latter case, Motherland Food Srl will ensure that all your accessible data outside the EEA are treated with appropriate safeguards. Motherland Food Srl will provide adequate guarantees and safeguards for such cross-border transfers, in accordance with the provisions of the legislation on the protection of personal data; These include the use of Standard Contractual Clauses approved by the European Commission, Codes of Conduct and/or Binding Business Rules. Such clauses impose similar data protection obligations directly on the recipient, unless we are allowed by applicable data protection law to transfer the data without such formalities. Some third countries, such as Canada and Switzerland, have been authorised by the European Commission as they provide protection similar to that of EEA data protection law, and therefore no additional legal protection is required.

CONTACTS The contact details of Motherland Food Srl are: Motherland Calabria International Food Srl., with registered office in Catanzaro (CZ), Via Alessandro Turco 93, CAP 88100, Codice Fiscale / Partita Iva: 03383930793, address PEC

Your data protection rights and your right to complain to the supervisory authority.

If you have an account on this site, or have left comments, you may request to receive a file exported from the site with the personal data we have about you, including the data that you have provided to us. You may also request that we delete all personal data concerning you. This does not include data that we are obliged to keep for administrative, legal or security purposes.

According to Articles 15-21 of the GDPR, you have the right to ask: – access to your Personal Data and the purposes and logic of the processing activity carried out by Motherland Food Srl; – a copy of the Personal Data you have provided to us (c.d. portability), – the rectification of your personal data held by Motherland Food Srl; – the deletion of your Personal Data when: (i) the Personal Data are no longer necessary with respect to the purposes for which they were collected or otherwise processed; (ii) the Personal Data are unlawfully processed; (iii) You have legitimately opposed the processing activity and there is no overriding legitimate reason for retention; (iv) Personal Data must be deleted in order to fulfil a legal obligation. Motherland Food Srl, however, has the right to disregard the request for cancellation if the right to freedom of expression and information prevails or for the exercise of a legal obligation or to defend a right in court; ; – withdrawal of your consent, if the processing is based on consent; – limitation of processing (i) for the period necessary for Motherland Food Srl to verify the accuracy of your personal data in case of dispute; (ii) in the case of unlawful processing of Your Personal Data when you oppose the deletion of the same requesting a restriction of processing; (iii) in the event that, although the data is no longer necessary and must be deleted, you need to be treated for the establishment, exercise or defence of a right in court; (iv) for the period necessary to verify the possible prevalence of the legitimate grounds of Motherland Food Srl with respect to your request for opposition to the treatment. In addition, you have the right to object to the processing of your Personal Data by Motherland Food Srl for reasons related to your particular situation, unless the existence of legitimate compelling reasons of Motherland Food Srl prevails to the continuation of the processing activity or there is the need to maintain your Personal Data for the assessment or defense of a right in court. Motherland Food Srl will closely consider any complaints or reports on the processing of your Personal Data and will make every effort to respond to your requests.

Where we send your data

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